Ok, so a while back I blew a gasket over Europe, the band, and how they don’t tour in the USA. After a well planned trip to the UK to see them perform live on their Bag of Bones tour, I finally have the answer straight from the band on the reason why. They won’t come tour the states because they can’t get a proper tour put together. From talking with one of their crew members I found out they did do a small tour here in the mid 2000’s but the tour didn’t go very well. I can imagine why, as a huge fan of the band since 1987, I didn’t even know they were here on tour or even back together making music.
Their public relations and media outlets just didn’t do a great job at getting the word out. I have worked in media and know all about promotions and getting the word out, and it can be a tough battle to get the word out and get the stations to support your bands. Let me tell you, I would have done their promoting for in the northwest if they asked me, street team or whatever I could have done to help them! If it meant they’d come back to Seattle again I’d be out there making sure people knew who they were and that they hear their new music.
Off to the United Kingdom I went!
I made the crazy journey at the end of November 2012 and flew from Seattle to London for one reason, to see Europe and Stonerider perform live. I caught their performances in Bristol as well as Cardiff. Let me first mention, they rocked the F’n house! You wouldn’t know these guys are roughly 50 or so because they still perform like they are 18 years old and look nowhere near 50. The energy they put in their shows is contagious and the audience just feeds their passion to perform at the highest level. I instantly felt 16 all over again!
As a long time fan I have to say that this tour in my opinion was much better than The Final Countdown tour. Their music has evolved from the hair band of the 80’s into a true rock band that will continue to make great music. They aren’t about perfection either where you get the same cookie cutter performance night after night, they switch up the set list and even laugh at their own mistakes, like in Bristol when John Norum was doing a solo bit halfway through the song he totally forgot the lyrics and he just laughed about it and went on to rock the house. The guys make their audiences feel like a part of the show with ample time to sing along and connecting with people in the crowd. This is a true touring band.
So how do I know why they won’t tour the USA?
I had the chance to meet John Leven and Mic Michaeli after the show in Bristol. After a couple of moments of awe from meeting them and getting photos with them I asked Mic why they won’t come back. Straight from Mic Michaeli’s lips, “We’d love to come back to the states but we haven’t been able to get a tour worked out to do so. We have tried but it just never comes together.”
I told him how Seattle would love to have them perform live here again and mentioned that I had met them in 87 in Vancouver, B.C. and Mic said, “We’d love to come back to Seattle and Vancouver, B.C.” So there you have it folks, the only thing stopping Europe from touring here is the fan base.
We can get them to come back, but that means we all have to do our part. We have to remain loyal fans, this means buy their CD’s. They have to see where the merchandise trail leads to. You can purchase it directly from the band’s website along with other cool swag which I recommend because they get paid more when it’s sold from their website.
So what next?
Start calling your local rock stations and ask them to play Bag of Bones, Riches to Rags, Firebox, etc. Start making a buzz about it. If they are getting bombarded with requests to play the new Europe CD they are going to start asking why they don’t have it.
Email their management in the masses asking for them to tour the USA and your city, also ask them to release Bag of Bones in the USA and distribute it to the radio stations. Their management can be found on their website and social media, so email them and tell them you want to see the band tour here. They clearly do not know how many people want to see Europe here, that’s the only way to let them know. So speak up my friends. I can tell you from seeing them live recently, it’s a ride worth while my friends!